Give your subscribers the high quality streaming video they expect
Video represents two-thirds of all internet traffic and is growing by nearly 25% annually. Live streaming of time-sensitive content such as pro sports, breaking news, and concerts is boosting that growth, but it doesn’t always arrive with the high quality subscribers expect.
As streaming platforms ink lucrative sports deals to attract more subscribers, ISPs serving smaller or geographically dispersed populations – or those with constrained bandwidth– must rise to the challenge of delivering non-buffering, real-time programming to hundreds or thousands of subscribers simultaneously.
Netskrt’s last-mile CDN brings intelligent caching to the serving ISP’s network, allowing ISPs to deliver exceptional quality live streaming and on-demand video while reducing backhaul requirements by as much as 95%. Protect your subscribers’ viewing experiences from upstream bottlenecks without building more capacity than you really need.
The tsunami of streaming video isn’t going away
Streaming has overtaken linear TV
Streaming officially surpassed cable and broadcast TV in July 2022, and with 93% of American adults accessing one or more streaming platforms, it’s clear subscribers love their streaming video. And these viewers expect a responsive, high quality experience with 4K TVs and gigabit internet connections being the norm – even if they live in a rural area or their ISP has a small number of subscribers.
93% of American adults access streaming platforms. Only 40% have cable or satellite
Source: CordCutting 2023 State of Streaming Report
Netskrt’s last-mile CDN lets ISPs deliver
high quality streaming video while reducing backhaul requirements by as much as 95%.
Live streaming may be the breaking point
Unlike “watch when you want” VOD, live content like breaking news and sports means potentially millions of subscribers are all watching the same content at the same time. Internet providers may have plenty of bandwidth to accommodate peaks in on-demand streaming (usually evenings), but high-viewership live programming can flood networks that don’t have sufficient caching at the last-mile, close to their subscribers.
Subscribers expect broadcast-quality live video
Live streams need to be replicated closer to viewers
What is last-mile caching?
ISPs who serve dispersed or small subscriber populations aren’t able to reap the performance and quality benefits of traditional CDNs because they are too far upstream. Netskrt has taken an innovative approach to CDN technology to bring it to the serving ISP’s network, implementing key components designed to meet the unique challenges of hard-to-reach subscribers.
Title-aware caching and network-aware content management predictively load and store popular content in locally embedded caches, improving quality and optimizing bandwidth. This approach manages the complexities of delivering live and on-demand streaming video close to subscribers in rural and remote locations.
Protect your subscribers and your network from upstream bottlenecks with local caching
Netskrt locally embedded caching solves the two biggest problems with streaming video in relatively small subscriber populations: backhaul capacity and video quality. With Netskrt locally embedded caching, ISPs can cost-effectively cache and serve video requests locally instead of accommodating multiple individual streams over the backhaul network.
What is the Netskrt last-mile CDN?
The Netskrt last-mile CDN is the only content delivery network serving rural and remote subscribers. This specialized CDN incorporates title and network awareness to predict viewing demand and ensure the shows that subscribers want to watch are in the local cache when requested. The compact, cloud-based solution is easy to deploy in previously un-cached, hard-to-reach locations.
Here’s what makes it ideal for ISPs with smaller or geographically dispersed populations:
- Title aware – understands that content is part of a title (series, movie, sports event) and if not available locally, downloads and caches it for future requests
- Network aware – has the flexibility to configure the connection to and use of the backhaul network based on the ISP’s specific configuration, rather than expecting a standard network configuration as typical CDNs do
- Cloud-based, machine learning-driven content fill – ingests and analyzes provider content to push the right content to the right caches at the right time, without relying on subscriber media requests to fill caches
- Live content replication – replicates live content within the serving ISP’s network, minimizing backhaul consumption, and congestion upstream, while letting each subscriber pause, rewind, and fast forward their own live stream
Why choose Netskrt?
Greater bandwidth efficiency for major cost savings
A single stream of content cached locally on the Netskrt last-mile CDN can serve hundreds of subscribers, resulting in a 95% reduction in bandwidth required to support live content. This translates into the equivalent of upgrading backhaul facilities to 10-25 Gbps, letting ISPs get ahead of bandwidth demand without the upgrade expense.
Superior quality for live and on-demand streaming
Netskrt’s locally embedded caching brings content as close to subscribers as possible for superb video quality. Viewers can rely on high quality, non-buffering live streams, with the ability to pause, rewind, and fast forward their individual streams – even for the most popular events. With the Netskrt last-mile CDN, more than 90% of on-demand requests can be served locally.
Delighted subscribers and happy ISPs make for good business
With Netskrt’s last-mile CDN, you can deliver non-buffering HD/UHD live streaming and high quality VOD that will keep your subscribers and content providers happy, eliminate complaints, and reduce churn.
And to do all this without having to invest in expensive backhaul upgrades lets you create a more efficient and scalable network architecture without a big hit to the bottom line.
Greater bandwidth efficiency for major cost savings
A single stream of content cached locally on the Netskrt last-mile CDN can serve hundreds of subscribers, resulting in a 95% reduction in bandwidth required to support live content. This translates into the equivalent of upgrading backhaul facilities to 10-25 Gbps, letting ISPs get ahead of bandwidth demand without the upgrade expense.
Superior quality for live and on-demand streaming
Netskrt’s locally embedded caching brings content as close to subscribers as possible for superb video quality. Viewers can rely on high quality, non-buffering live streams, with the ability to pause, rewind, and fast forward their individual streams – even for the most popular events. With the Netskrt last-mile CDN, more than 90% of on-demand requests can be served locally.
Delighted subscribers and happy ISPs make for good business
With Netskrt’s last-mile CDN, you can deliver non-buffering HD/UHD live streaming and high quality VOD that will keep your subscribers and content providers happy, eliminate complaints, and reduce churn.
And to do all this without having to invest in expensive backhaul upgrades lets you create a more efficient and scalable network architecture without a big hit to the bottom line.
Experience locally embedded caching
Understand how the Netskrt last-mile CDN significantly improves the quality of large-scale live streaming of major events—like football games—without increasing the backhaul capacity required to support those streams.
